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Industry: Advertising

Challenge: Create a business infrastructure to support recent and projected growth.

Relevant facts

  • 40 percent growth over previous year.
  • Buy-out of former partner.
  • Youthful workforce with limited management experience.
  • Turnover rate of 30 percent.
  • No documented organizational structure or employment policies available to workers. Firm considers itself a “big family” and wishes to maintain a measure of informality and intimacy among employees.

What We Did

  • Created basic position descriptions and employment policies.
  • Created management infrastructure to support growth.
  • Introduced a performance management system.
  • Created individual professional development plans.

Results

  • Organizational structure enabled adaptation of family model to allow for diversity, change, and growth.
  • Stronger managers hired.
  • Turnover reduced by 15%
  • Revenues and profitability improved substantially.

Executives gained confidence in critical thinking, decisiveness, clarity of communication, and consistency.