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Industry: Marketing

Challenge: Construct training program, recruit training director.

Relevant facts

  • No formal curriculum. Training delivered on an as-needed basis as determined by company executives or supervisors.
  • Programs in place for Microsoft Office products, company phone and voice mail systems, and company e-mail system.
  • No training professional on staff.

What We Did

  • Assessed organization’s needs through interviews at all levels.
  • Created curriculum task force.
  • Facilitated task force meetings.
  • Created candidate profile for Training Director.

Results

  • Task force created curriculum to satisfy Core Needs, Priority Learning and Specialized Learning.
  • Recruited Training Director.
  • Performance evaluation process modified to track training experiences.

Executives gained confidence in:

  • Assessing organizational needs
  • Negotiating differences
  • Allocating resources
  • Creating development plans